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Post-COVID-19 supply assurance: Stable natural colours crucial to guarantee consistent high-quality products

Many food and beverage products rely on some sort of food colouring to increase their visual appeal, with more and more firms turning to natural options such as colouring foods to remove the dreaded E numbers from their labels.

The use of external colours does however mean that there needs to be a stable source available to manufacturers in order to ensure that the end-products are consistent in terms of final colouration and overall visual appeal.

It’s well-known that the COVID-19 pandemic brought heightened fears over supply chains and logistics for many brands.

“Because of this issues, we are now seeing brands place increasing importance not just on the stability of the natural colouring in transport, but on the supply chain by which it can reach them,” ​GNT Market Development Specialist Jill Janssen told FoodNavigator-Asia​.

“There are many companies facing this issue right now, and being unable to secure a stable, constant supply of natural colours for their products could lead to impacts in the quality of the end-products, particularly when it comes to the visual appearance.

“So this is an area where we have an advantage in, as GNT grows and sources our own raw materials from our farms nearby our factories, and we are able to estimate and produce the amount of carrots or purple potatoes or other ingredients needed to make the colours we need in advance to guarantee that supply all year round.”

Janssen highlighted that over the past few years guaranteeing supply has grown to become GNT’s number one focus, and this involves not only the production of the colouring foods, but also the processing into natural colourants.

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Charlie Bush

Charlie Bush is a personal finance reporter for myexpertech. Previously, she covered personal finance at BuzzFeed. She earned a Bachelor’s degree in Journalism at Stony Brook University and is working toward a Master’s degree in Behavioral Economics.

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